JORGE CANTOS

PROJECTS

EVENTS TALENTS PRESS MEDIA

WEEKDAY - RAMONA SKIRT
INFLUENCER CAMPAIGN
June 2024

The campaign focused on promoting the Ramona skirt through influencer collaborations on Instagram and TikTok in France and the UK.
Both paid and organic strategies were used, with top-tier influencers providing targeted promotion and micro-influencers creating authentic content.

The campaign featured some names such us Pierre Painchaud, Gabriele, Jonathan Hayden, Maina SUarez, Baya Gorbusha, Jessi Regina or Renata Kats.

Scope:

Casting.
Campaign strategy.
Talent management.

WEEKDAY CREATOR SESSIONS SS24 x MADDIE DEMAINE & YAYA TOURAY
TALENT COLLABORATION
April 2024

Weekday invited their community to refresh their wardrobes and join the seasonal GRWM trend. The campaign tapped into the popular TikTok "Get ready with me" format and featured tastemakers Maddie Demaine (London) and Yaya Touray (Berlin) in a cozy, stylish home setting.

As part of their ongoing Creator Sessions, where they teamed up with local creatives, the campaign ran on Weekday’s website, social media channels, and across OOH spots in London, Paris, Berlin, Stockholm and Amsterdam.

Scope:

Casting.
Talent management.

WEEKDAY CREATOR SESSIONS AW23 x SG LEWIS
TALENT COLLABORATION
November 2023

For the FW '23 campaign Weekday met up with British producer, DJ and singer SG Lewis in Los Angeles to talk club gigs, the creative process, personal style, late night bites and go-to spots. All part of Weekday's recurring concept Creator Sessions, that features inspiring creators from the worlds of music, art, and fashion.

The campaign was live on Weekday’s website, social media channels, and across OOH spots in London, Paris, Berlin, Stockholm and Amsterdam.

Scope:

Talent management.

WEEKDAY - ARTIFACT SUNGLASSES
INFLUENCER CAMPAIGN
June 2024

The campaign featured gifting to top tier fashion influencers across France, Germany, the UK, The Netherlands, Sweden, and Spain on Instagram that resonated with the product edgy and unique design inspired by stalagmites and stalactites.

The campaign included names such as Alina Kossan, Emma Fridsell, Jesus Lafuente, Estelle Alliot, Davey Lieshout and Gerard Patris.

Scope:

Casting.
Campaign strategy.
Talent management.

WEEKDAY CREATOR SESSIONS SS23 x DANIELA RATHANA
TALENT COLLABORATION
April 2023

Swedish Grammy Award-winning singer, songwriter, and creative extraordinaire Daniela Rathana headlined Weekday’s Spring/Summer ‘23 campaign.
This marked the first edition of Weekday’s Creator Sessions, a new concept where inspiring creatives were invited to elevate an upcoming collection drop.

The campaign ran on Weekday’s website, social media channels, and across OOH spots in Stockholm and Copenhagen.

Scope:

Casting.
Talent management.

PULL&BEAR x BIKÔKÔ
TALENT COLLABORATION
2020

Pull&Bear collaborated with emerging R&B and neo-soul artist Bikôkô for the Timanfaya collection, inspired by the volcanoes of Lanzarote. The strategy leveraged Bikôkô's rising recognition in the music scene to elevate the collection.

Unique content was created featuring the artist performing one of her songs at various iconic locations across the island, blending fashion and music to highlight the collection's volcanic inspiration.

Scope:

Casting.
Talent management.
Content production.

PULL&BEAR - #PULLANDBEARCOMMUNITY 2019-2022
TALENT COLLABORATION
2019 - 2022

#PullAndBearCommunity is a collective of KOL in fashion, art, and music, spanning over 12 markets across Europe and Mexico. The strategy with these creators combines both paid and organic collaborations.

The community features notable names such as Biel Juste, Eddie Liberty Rose, Marvin Lobodda, Carla Ginola, Lucia Rivera, Karolis Inokaitis, Fernando Lindez, Emma Winder, Joan Margarit, Reece King, and Amaka Hamelijnck.

Scope:

Casting.
Campaign strategy.
Talent management.
Content production.

PULL&BEAR JOIN THE COMMUNITY CAMPAIGN 2020-2021
DIGITAL CAMPAIGN 2020-2021

The campaign invited Instagram and TikTok users to join the #PullAndBearCommunity by sharing their style and creativity with the hashtag.

By tagging #PullAndBearCommunity, users contributed to boosting the brand’s online presence and showcased their unique looks across social media platforms.

Scope:

Casting.

PULL&BEAR - STAY IN
TALENT COLLABORATION 2020

Due to the pandemic and global lockdown, Pull&Bear activated an entertainment content strategy with their creator community for social media. This initiative aimed to connect with the audience in new and engaging ways, showcasing the homes and skills of influencers like never before.

By highlighting these aspects, Pull&Bear offered a fresh perspective and a deeper connection to their followers during challenging times.

Some of the names the brand collaborated with for this content were: Nina UC, Omar Ayuso, Curro Verdugo, Anais Gallagher, Jorge Lopez and Princess Nokia.

Scope:

Casting.
Campaign strategy.
Content production.

ABSOLUT VODKA - WE ARE A NEW WORLD
TALENT COLLABORATION 2019

Absolut Vodka's campaign, "We Are A New World," introduced the protagonists of the new world: Neil, Carla, Neo, and Blawko. These individuals, each with unique identities and motivations, will be making appearances at summer festivals across the country.

Neo challenges traditional gender categories. Neil Harbisson, a cyborg who experiences color through an antenna implanted in his head. Carla Rendón, a passionate vegan and opponent of plastic, advocates for collective action to combat climate change. Blawko blurs the lines between virtual and physical realms.

Scope:

Campaign strategy.
Casting.
Talent management.
Content production.

ABSOLUT VODKA - MANIFESTO
TALENT COLLABORATION 2019

Absolut Manifesto returns with a forward-thinking concept: New World Leaders. This campaign envisions a future world without borders, races, or genders, where love is universal.

The featured leaders—Javier de la Blanca, Scopetta, Neil O'Brien, and Leyre Pelirroja—embody the values and identities of these new inhabitants of the future. Through their unique perspectives, they represent a world united by diversity and inclusivity.

Scope:

Casting.
Talent management.
Campaign strategy.
Content production.

ESTRELLA DAMM - MADRID
TALENT COLLABORATION
2018-2019

The influencer collaboration campaign aimed to boost Estrella Damm’s presence in Madrid, where its main competitor dominates. The strategy involved partnering with various KOLs from the city, inviting them to experience the trendiest restaurants and events where Estrella Damm was present.

By showcasing the beer in cool local spots and plans, the campaign sought to enhance brand visibility and create buzz in a key competitive market.

Scope:

Casting.
Talent management.
Campaign strategy.

SAMSUNG x MUSEO DEL PRADO / ARQUEOLOGICAL MUSEUM OF MADRID
TALENT COLLABORATION
2018-2019

The Samsung Cultura campaign invited audiences to explore culture in innovative ways through technology. The campaign featured collaborations with various cultural KOLs—including artists, photographers, illustrators, and writers—who experienced and showcased the city’s major museum collections using Samsung’s cutting-edge tech.

This unique approach allowed participants to engage with art and culture in ways never before possible, highlighting Samsung’s role in transforming cultural experiences.

Scope:

Talent management.
Campaign strategy.
Content production.

SAMSUNG - #SMARTGIRLS
TALENT COLLABORATION 2019

The Samsung Smart Girls campaign celebrated women who, inspired by others, have become role models themselves, empowering t1he next generation of women. The campaign collaborated with influential women across art, music, sports, and film, each embodying these values, such as Blanca Suarez, Natalia Ferviu, Paula Echevarria, Bibiana Fernandez, Carolina Iglesias y Anastasia Bengoechea.

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